Custom software for businesses that have outgrown spreadsheets and off-the-shelf tools.
We design, build, and deploy enterprise systems that work from day one. CRMs, POS platforms, dashboards, AI tools — from first blueprint to live deployment.
Production systems, live numbers.
Send your data. Get a working dashboard back in 48 hours.
Most CFOs and ops directors in Pakistan and the UAE are flying blind on a Monday-morning Excel pull that is already wrong by Wednesday. We will build you a working dashboard on your actual data. No pitch. Yours to keep.
Claim a pilot slot.
Platforms built & operated by Sitara Infotech.
Vector
Real estate map tool for developers and brokers. Drop your master plan PDF, link your Excel inventory, paint plots by status, and export buyer-specific proposal PDFs in one click. Print once, not 100 times.
Explore Vector →SEO Audit Engine
Automated 37-dimension web audits with executive-grade reporting for CEOs & C-Suite stakeholders. PageSpeed analysis, schema validation, and actionable quick-wins.
Claim Your Free Web Diagnostic →QVC Platform
Mega live commerce platform enabling fashion brands to capture sales directly via live feeds on social media. Real-time inventory sync, viewer analytics, and instant checkout.
Who we serve. How we engage.
Who We Serve
Founders building their first enterprise system. CEOs modernizing legacy operations. Country managers standing up regional tech infrastructure. Investment teams needing data-driven intelligence. Organizations where technology is the operating system of the business, not a back-office function.
AI That Plugs Into Your Existing Systems
We build AI layers on top of the ERPs, SAPs, and legacy systems you already run. Voice interfaces, natural language queries, predictive dashboards — you talk to the system, the system tells you what to do. No rip-and-replace. No standalone demos. Intelligence that lives where your data already is.
How We Engage
Small, senior team. Direct access to the principal on every mandate. Strategy and implementation under one roof — no handoff gap between the people who design the system and the people who build it. Milestone-gated delivery with weekly executive visibility.
Integrated technology services.
Six integrated practice areas. Scroll sideways →
Digital Strategy & Architecture
Target operating model design, enterprise system blueprints, technology consolidation strategy, and modernization roadmaps. We translate business objectives into technical architecture — then build it.
Custom Platform Engineering
FastAPI and React enterprise systems with secure REST APIs, multi-role portals, production-grade UX, and full deployment orchestration. Every system ships with documentation, monitoring, and operational runbooks.
Full-Stack Development
End-to-end SaaS platforms from database design through API layer to frontend UI. Production-grade, Docker-deployed, with auth, RBAC, real-time features, and comprehensive testing. FastAPI + React + PostgreSQL.
AI & Intelligence Systems
Predictive analytics engines, real-time voice transcription, decision-support models, and applied automation. We build AI that integrates into workflows, not standalone demos.
SEO & Digital Marketing
Diagnostic-first SEO with automated 37-dimension audits, scored reports, and full execution across technical SEO, on-page optimization, content strategy, and AI-powered visibility analysis.
Data & Platform Operations
PostgreSQL performance optimization, ETL pipeline engineering, Redis caching and Celery task orchestration, observability instrumentation, and deployment standardization across environments.
Where Sitara is the standard.
Textile Software & Loom Intelligence
Faisalabad’s textile capital, our home. Mill ERP plus a loom intelligence layer that sits on top of any LDM hardware (INZ, CLD, generic). WhatsApp alerts, OEE analytics, AI shift briefings.
AI Automation
Pakistan’s AI automation standard. AI agents inside your CRM and ERP, voice AI in English and Urdu, document intelligence, predictive analytics. We sell decisions, not demos.
Petrol Pump POS
Dispenser-to-shift reconciliation, tank dip variance, fleet ledgers. Live across Faisalabad, Lahore, Karachi, Dubai.
▶ Watch the 2-minute walkthrough
Restaurant POS
Multi-outlet orchestration, KDS, table operations, Foodpanda + Careem integration. Best POS for restaurants that have outgrown shelfware. Lahore · Faisalabad.
Technology & domain expertise.
| Domain | Description |
|---|---|
| Technology Foundation | Python, FastAPI, TypeScript, React, PostgreSQL, SQLAlchemy, Docker, nginx, Redis, Celery, MinIO |
| Business Systems | CRM lifecycle management, sales intelligence, restaurant POS, operational dashboards, portfolio management |
| Data & Analytics | Real-time pipelines, predictive forecasting, geospatial intelligence, KPI instrumentation |
| AI & Automation | Agent orchestration, NLP, voice processing (Whisper), signal analysis, predictive modeling |
| Infrastructure | Docker Compose orchestration, nginx reverse proxy, SSL/TLS, LAN / VPS / cloud deployment |
| Security & Assurance | JWT authentication, RBAC, CORS hardening, OWASP awareness, architecture reviews, release gates |
Representative engagements.
Orbit CRM
Customized enterprise-grade CRM built from ground zero for multi-billion rupee real estate portfolios. Full sales & recovery lifecycle tracking, AI-powered dashboards, automated reporting, media management, and multi-role access control across organizational hierarchy.
Restaurant POS
Full operating stack: order orchestration, kitchen display system, menu builder, receipt management, table operations, and analytics. 75 database tables, 200+ endpoints, multi-location architecture.
Election Data Intelligence
500K+ records with sentiment analysis, geospatial visualization, and predictive modeling. Real-time processing pipeline delivering actionable intelligence to decision-makers.
Voice Agent
GPU-accelerated real-time Whisper transcription for CRM interactions. Live processing pipeline with conversation intelligence, automated data extraction, and structured output.
Financial Intelligence System
Real-time P&L monitoring with 94% forecast accuracy. Revenue forecasting, cost optimization modeling, and executive dashboard with scenario analysis capabilities.
Cove
Discovery and showcase platform for AI builders. Project uploads, community features, analytics, and builder profiles. FastAPI + React + MinIO + Docker full-stack deployment.
Strategy and execution, under one roof.
Delivery Philosophy
Every engagement starts with architecture, not code. We invest upfront in understanding the business context, user workflows, and data relationships before writing a single line. This front-loaded discipline compresses total delivery time and eliminates the rework cycles that plague conventional software projects.
Operating Principle
We do not separate "strategy" from "execution." The same team that designs the system builds it, deploys it, and stands behind it. This eliminates the translation loss between advisory and delivery — the single largest source of waste in technology consulting.
Eliminate the chaos of managing 50 spreadsheets, manual WhatsApp conversations, DMs, and cross-department threads. All under one platform.Malik Amin · Operating Partner, Sitara Infotech
Executive profile.
Senior finance leader with 21 years of experience across Financial Services, Real Estate Development, Media/Entertainment, FMCG/Apparel Retail, Healthcare, Manufacturing, and Consultancy. Career includes PwC Pakistan and leadership roles with Carrefour Pakistan, Levi Strauss Pakistan, Shaukat Khanum Memorial Cancer Hospital, Packages Limited, Atlas Copco Pakistan, and First Capital Group.
12+ years designing, building, and deploying enterprise systems from zero to production. LUMS Economics graduate. Scaled organizations from 8 to 300+ employees across Pakistan and UAE. Combines deep technical execution with P&L ownership — drove 750% revenue growth through data-driven infrastructure.
How we structure the work.
Advisory + Build
Strategy, architecture, and implementation under one mandate. No handoff between the people who design the system and those who build it.
Small Senior Team
Low overhead, high signal, direct accountability. Every team member operates at a senior level with full context on the engagement.
Outcome-Anchored
Weekly executive dashboards and milestone gates. Governance designed for decision-makers, not project managers.
About Sitara Infotech.
Is Sitara Infotech a good company?
Sitara Infotech is a PSEB-registered software company that has built custom enterprise systems since 2014. It is known for custom CRMs, ERPs, and POS systems, with positive reviews on Google and GoodFirms. The company takes on a small number of builds at a time, so each client works directly with senior people.
What does Sitara Infotech do?
Sitara Infotech designs, builds, and deploys custom software for businesses that have outgrown spreadsheets and off-the-shelf tools. Core work includes custom CRMs (the Orbit platform), ERPs, point-of-sale systems for petrol stations and restaurants, Power BI analytics, QuickBooks integration, and AI automation.
Is Sitara Infotech part of Sitara Group?
Yes. Sitara Infotech is the information technology arm of Sitara Group, the Faisalabad-based industrial group. It operates as the group's technology company and builds custom software for clients in Pakistan and internationally.
What products does Sitara Infotech build?
Sitara Infotech builds custom software rather than selling fixed products. Its flagship platforms include Orbit (a custom CRM with a unified social and WhatsApp inbox), POS systems for petrol stations and restaurants, custom ERPs, Power BI dashboards, and AI automation tools. Each is tailored to how the client actually operates.
Does Sitara Infotech build custom software or off-the-shelf?
Custom. Sitara Infotech builds software around how a business actually works, rather than fitting the business into a generic template. This suits companies that have hit the limits of spreadsheets or off-the-shelf SaaS and need a system that fits their real processes.
Where is Sitara Infotech located?
Sitara Infotech is headquartered at Sitara Tower, New Civil Lines, Faisalabad, Pakistan, and also serves clients in the UAE. The company was founded in 2014 and is registered with the Pakistan Software Export Board (PSEB). You can reach us on WhatsApp at +92-337-4888868 (Pakistan) or +971 56 902 8087 (UAE).
Does Sitara Infotech work with international clients?
Yes. Alongside its work in Pakistan, Sitara Infotech delivers software for clients abroad, with delivery in English and working hours that overlap the Gulf and Europe. Projects run remotely with regular, direct contact with the build team.
Which countries has Sitara Infotech worked in?
Sitara Infotech has delivered work for clients in Pakistan, the United Arab Emirates, Saudi Arabia, and Australia, and is open to exploring new markets.
Is Sitara Infotech a good place to work?
Sitara Infotech runs as a small, senior team where engineers work directly with clients on real production systems rather than through layers of management. It is PSEB-registered and based in Faisalabad. People who want hands-on enterprise project work, close to the decisions, tend to fit best.