Sitara Infotech · Est. 2014
Case Study · Orbit CRM
Orbit
00/100
Case Study · Enterprise CRM · Real Estate

Orbit CRM. One universe for real estate giants.

From fragmented systems to unified operations. Marketing, sales, recovery, CRM, media management, maps, reconciliation, task management, and AI — all in one platform.

Discuss Your Project

8 Systems

Unified into one platform

Enterprise-Grade

Security & access control

AI-Enabled

Automation & intelligence

The Challenge

Managing real estate chaos across 8 silos.

Real estate enterprises operate across multiple fragmented systems. Marketing teams track leads in one platform. Sales teams manage deals in another. Recovery teams reconcile payments manually in spreadsheets. Media assets scatter across drives. Reconciliation takes weeks. Managers lack a single source of truth.

Without unified operations, deals slip through cracks, data gets duplicated, finance teams spend weeks reconciling, and executives can't see the real picture of pipeline, inventory, and cash position.

The Solution

One universe. Integrated platform.

We built Orbit CRM as a unified platform that brings together every function a real estate enterprise needs — eliminating handoffs, reducing errors, and enabling real-time visibility across the entire operation.

01 · Marketing

Marketing

Campaign management, lead tracking, performance analytics, and automated nurture sequences — all connected to your sales pipeline.

02 · Sales

Sales

Full sales lifecycle from lead capture to close. Pipeline visibility, deal management, forecasting, and team performance tracking.

03 · Recovery

Recovery

Automated follow-ups for missed payments, payment tracking, installment management, and collection workflows with audit trails.

04 · CRM

CRM

360-degree customer view showing all interactions, transactions, properties viewed, and lifecycle stage with intelligent segmentation.

05 · Media

Media Management

Centralized asset library for property photos and videos. Metadata tagging, version control, and quick-access galleries for agents.

06 · Maps

Maps Editor & Annotation

Interactive property mapping, plot annotation, boundary visualization, neighborhood context, and location-based pricing analysis.

07 · Reconciliation

Reconciliation

Automated financial reconciliation matching transactions, installments, and payments with zero-manual error. Previously a 3-week process, now instant.

08 · Tasks

Task Management

Team coordination, assignment tracking, deadline management, and workflow automation — keeping everyone aligned and on schedule.

09 · AI

AI-Enabled Automation

Intelligent task routing, predictive lead scoring, automated document generation, and natural language queries on business data.

Built with enterprise-grade technology.

FastAPI (Python) React + TypeScript PostgreSQL Docker Redis Caching MinIO Storage AI/ML Models nginx
Implementation Journey

From blueprint to live deployment.

Discovery & Architecture

4 weeks: Deep-dive into current workflows, pain points, and data model. Design enterprise architecture for unified platform.

Core Platform Development

8 weeks: Build foundation — CRM, data layer, user management, and core API infrastructure.

Module Development

12 weeks: Develop all 8 modules — marketing, sales, recovery, reconciliation, media, maps, tasks, and integrations.

AI Integration

6 weeks: Add AI features — predictive scoring, automation rules, and intelligent task routing.

Testing & Launch

4 weeks: Comprehensive testing, team training, and go-live with 24/7 support.

Impact

Real results. Real ROI.

Unified Operations

8 siloed systems consolidated into one. Single source of truth for pipeline, inventory, sales, and finance.

Time Savings

Reconciliation went from 3-week manual process to instant automated matching. Deal processing 80% faster.

AI Automation

Intelligent task routing, predictive lead scoring, and automated workflows reduce manual work by 60%.

Data Integrity

Real-time sync across all modules eliminates duplicate data, rework, and errors that plagued separate systems.

Team Adoption

Intuitive design means agents, sales managers, finance, and ops teams all work in the same platform naturally.

Enterprise Security

Role-based access control, audit trails, encryption, and compliance built in from day one.

What Orbit ships today

Since this deployment, Orbit became omnichannel.

The case study above documents the original 2023–2024 build. New Orbit deployments now ship with the unified inbox, WhatsApp Business API, and in-CRM marketing analytics by default. Every channel you sell on. Every dollar you spend acquiring. One screen.

Unified Social Inbox

Facebook, Instagram, TikTok, LinkedIn, YouTube, Google Business Profile, and website forms all land in one Orbit inbox. Every DM, comment, and form fill attached to the right contact in under 60 seconds.

WhatsApp Business API

Native WhatsApp Business API with Meta-approved templates for compliant broadcasts. Webhooks push every event to the rest of your stack in real time. Conversations auto-logged against the customer record.

Marketing Analytics in-CRM

Google Analytics 4, Search Console, Google Ads, Meta Ads, and LinkedIn Ads piped into Orbit. CAC by channel. ROAS by campaign. Attribution from impression to invoice, without leaving the CRM.

Automated Reports

Daily summary at 8am, weekly recovery digest by Monday, monthly P&L by the 1st. Delivered by email and WhatsApp on whatever cadence you set. The numbers come to your phone.

Never Miss a DM

Routing rules and SLA timers ensure inbound messages get to the right rep before the customer DMs your competitor. Comments and mentions surface alongside direct messages.

Own Everything

Codebase, IP, and data ownership on the Enterprise tier. No per-seat pricing. No vendor lock-in. 30-day pilot guarantee for new builds.

See the full current capability set on the Orbit product page.

Next Steps
Ready to unify your operations?

Whether you're facing the same challenges Orbit's client did or need a custom platform for your specific workflow, let's talk. We'll assess your situation and show you what's possible.