Questions about Sitara Infotech, answered.

We provide custom software development, CRM and ERP platform engineering, AI integration, full-stack web application development, SEO and digital marketing, and data operations. We build enterprise systems from first blueprint to live deployment.

Sitara Infotech is headquartered at Sitara Tower, New Civil Lines, Faisalabad, Pakistan, and also serves clients in the UAE. The company was founded in 2014 and is registered with the Pakistan Software Export Board (PSEB). You can reach us on WhatsApp at +92-337-4888868 (Pakistan) or +971 56 902 8087 (UAE).

We work across real estate, hospitality, finance, healthcare, manufacturing, retail, and technology. Our portfolio includes enterprise CRM systems deployed across multi-billion rupee real estate operations, restaurant POS platforms, and AI-powered advertising intelligence tools.

We operate with a small, senior team. The same people who design your system build and deploy it. Every engagement includes milestone-gated delivery with weekly executive visibility. No outsourced teams, no handoffs.

Our primary stack is Python (FastAPI), React, PostgreSQL, with Docker, nginx, Redis, and Celery for infrastructure. We also work with SQLAlchemy, MinIO, and modern AI/ML frameworks including Whisper for voice processing.

Project timelines depend on scope. A focused MVP can ship in 4-8 weeks. Full enterprise systems typically follow a phased rollout over 3-6 months. We invest upfront in architecture to compress total delivery time.

Yes. We build AI layers on top of ERPs, CRMs, and legacy systems you already run. Voice interfaces, natural language queries, predictive dashboards — intelligence that lives where your data already is. No rip-and-replace required.

Send us a message through our contact form or WhatsApp. Tell us what you're building or what challenge you're facing. We'll respond within 24 hours with an initial assessment and suggested next steps.

Sitara Infotech is a PSEB-registered software company that has built custom enterprise systems since 2014. It is known for custom CRMs, ERPs, and POS systems, with positive reviews on Google and GoodFirms. The company takes on a small number of builds at a time, so each client works directly with senior people.

Sitara Infotech designs, builds, and deploys custom software for businesses that have outgrown spreadsheets and off-the-shelf tools. Core work includes custom CRMs (the Orbit platform), ERPs, point-of-sale systems for petrol stations and restaurants, Power BI analytics, QuickBooks integration, and AI automation.

Yes. Sitara Infotech is the information technology arm of Sitara Group, the Faisalabad-based industrial group. It operates as the group's technology company and builds custom software for clients in Pakistan and internationally.

Sitara Infotech builds custom software rather than selling fixed products. Its flagship platforms include Orbit (a custom CRM with a unified social and WhatsApp inbox), POS systems for petrol stations and restaurants, custom ERPs, Power BI dashboards, and AI automation tools. Each is tailored to how the client actually operates.

Custom. Sitara Infotech builds software around how a business actually works, rather than fitting the business into a generic template. This suits companies that have hit the limits of spreadsheets or off-the-shelf SaaS and need a system that fits their real processes.

Yes. Alongside its work in Pakistan, Sitara Infotech delivers software for clients abroad, with delivery in English and working hours that overlap the Gulf and Europe. Projects run remotely with regular, direct contact with the build team.

Sitara Infotech has delivered work for clients in Pakistan, the United Arab Emirates, Saudi Arabia, and Australia, and is open to exploring new markets.

Sitara Infotech runs as a small, senior team where engineers work directly with clients on real production systems rather than through layers of management. It is PSEB-registered and based in Faisalabad. People who want hands-on enterprise project work, close to the decisions, tend to fit best.

As of the OGRA notification effective 16 May 2026, petrol (PMG) is Rs 409.78 per litre and high-speed diesel (HSD) is Rs 409.58 per litre across Pakistan. OGRA revises fuel prices roughly twice a month, around the 1st and the 16th, with occasional off-cycle changes. In Sitara Infotech's petrol pump software you update the price once with an effective date, and every sale after it automatically uses the new rate while the old price stays in history.

You enter the new price once with the date it takes effect. From that moment every sale reprices automatically, the previous rate is kept on record for reporting and audit, and you never re-key prices at each nozzle. This is the first thing the walkthrough demonstrates, and it mirrors the OGRA fortnightly revision cycle that Pakistani stations live with.

Yes. Credit (udhaar khata) is a core module: credit limits, multi-vehicle fleet accounts, receipts that allocate against the oldest balance first, ageing, and statements that reconcile. The paper register becomes a ledger that ties out at month-end.

Yes. Sales tax invoicing, withholding, and audit-ready ledgers, with PRA or FBR e-invoice posting where a station requires it. The chart of accounts is editable and your accountant works in the format they already know.

Both, in one system. Automated dispensers poll their readings into the POS in about ten seconds. For manual pumps, the attendant photographs the meter and OCR captures the litre value. Reconciliation runs against captured litres either way, not against operator memory.

Yes, with both QuickBooks Online and QuickBooks Desktop. A custom sync maps each sale, shift close, expense, and credit settlement to your own chart of accounts in real time, so the books are current rather than a month behind the pump.

An FBR POS usually drops because the integration retries the wrong way: it posts each invoice live to the FBR endpoint and, when the endpoint times out or the token expires, the till freezes or silently stops syncing. The fix is a queue-and-retry design that records every sale locally first, then reconciles with FBR in the background, so the counter never stops and no invoice is lost.

Mismatches happen when the local invoice counter and the FBR-returned invoice number drift apart after a failed sync. The correct handling is to treat the FBR number as the authority, store both, and reconcile on a schedule so duplicates and gaps are caught the same day instead of surfacing in an audit months later.

Yes. The till should keep selling on a local database during an outage and sync to FBR and the cloud once the connection returns. For forecourts on weak DSL or load-shedding, offline-first is the difference between trading and shutting the pump. Every sale is timestamped locally so nothing is lost in the gap.

We connect at the layer where each sale is already recorded. On a forecourt with a pump controller or vendor software, the software reads every dispense, fuel type, volume, rate, and nozzle in real time from that system. On a station without one, an on-site edge box reads the pump meters directly. Either way the live sale flows into billing, FBR, stock, and credit with no double entry.

Both modes are supported. On an integrated forecourt the dispense is captured automatically the moment the nozzle finishes, so there is no keying and no room for a wrong figure. Where direct integration is not available, the attendant enters the meter reading and the system still runs billing, FBR, stock, and credit. Many stations start manual and move to automatic capture once the controller link is in place.

The integration is built around how the dispenser exposes its data, not its badge, so it is not tied to one make. Brands common in Pakistan include Gilbarco, Wayne, Tatsuno, Tokheim, and the widely used Censtar, Seraphim, and Sanki dispensers. For any site we first check how the pump or its controller reports each sale, then connect to that. If a pump cannot be read directly, the manual-entry mode still covers it.

If your station already has a forecourt controller, we integrate through it and read every nozzle from one point, which is the cleanest setup. If you do not have one, we either connect to the vendor software that records sales or place an on-site edge box that reads the pumps. A controller helps but is not a hard requirement, and we work with what the station already runs.

We do not supply the gauge, we build the intelligence layer on top of it. If a tank gauge is fitted, the software reads whatever it captures, tank height, volume, and temperature, then reconciles it against actual metered sales so the daily variance per tank becomes visible. That is how shortages, evaporation, and delivery gaps surface the same day instead of at the annual stock count. Where no gauge exists, manual dip readings feed the same reconciliation.

Yes. It tracks per-nozzle and per-tank dispensed volume, opening and closing dip readings, shift handover, and the variance between meter sales and tank stock so shortages show up per shift instead of at month end. Multi-pump and multi-station owners see each site and each shift separately in one dashboard.

The software sits on top of the payment methods the station already uses and ties each one back to the matching dispense, so card, cash, credit, and wallet sales reconcile in a single ledger. That covers bank card terminals, fuel-card switches, and wallets such as JazzCash, Easypaisa, and Raast. Where a bank, acquirer, or switch like 1LINK exposes an API, we integrate to it directly so settlement and sales match automatically rather than by hand.

We start every station by checking how its pumps, controller, and payment setup record data, then build the integration to that. If something cannot be read directly, the manual-entry mode keeps the station fully running on billing, FBR, stock, and credit from day one, while we work on the automatic link in the background. No station is turned away for having older or mixed hardware.

No. We are the integration partner. We connect your existing systems to an FTA-accredited service provider and make your invoices PINT-AE ready. You can choose the accredited provider, or we help you choose one, and we build the technical bridge between your software and that provider.

The rollout is phased. As it currently stands, businesses above the AED 50 million revenue mark are expected to connect to an accredited provider around the end of October 2026, with the wider set of B2B and B2G businesses following by around the end of March 2027. Dates have shifted before and may shift again, so preparing early is the safe move.

No. This is integration, not replacement. Tally, Zoho, QuickBooks, a custom ERP, or your POS all keep running. We build the bridge that maps your invoice data to PINT-AE and transmits it through an accredited provider.

PINT-AE is the structured XML format that compliant UAE e-invoices must use. Instead of a PDF you email, the invoice becomes structured data that an accredited provider can transmit and validate.

It depends on your system and the accredited provider. A focused integration for one accounting system or POS usually ships in a few weeks. A complex multi-system stack follows a phased rollout. We start with a readiness assessment so you know the scope before committing.

It is quoted to scope: which systems we connect, the accredited provider chosen, invoice volume, and integration complexity. There is no fixed package, because no two businesses invoice the same way.

Sales, inventory, receivables, cash, and P&L dashboards on your real operational data. Petrol and retail dashboards for fuel variance, shift cash, and credit exposure. Executive summaries delivered to WhatsApp. All of it pulling live from the systems you already run.

No. We can deploy on Power BI Report Server, which keeps the dashboards and the underlying data on your own server inside Pakistan. The cloud (Power BI Service) is an option, not a requirement, which matters when the data is financial.

QuickBooks Desktop and Online, your POS, custom ERPs, SQL databases, and Excel. We build the connectors and the refresh so every source feeds one model automatically, instead of someone exporting and pasting every week.

Because most are built once and never wired to a refreshing data source. The chart is fine, there is just no pipeline behind it. We build that pipeline, so the dashboard updates itself on a schedule instead of needing a manual export every time someone wants current numbers.

A focused first dashboard on one area, for example sales or receivables, usually ships in a few weeks. Broader executive dashboards across several data sources follow a phased rollout. We prove value on one before expanding.

It is quoted to scope: how many data sources we connect, how many dashboards, whether you want cloud or on-prem Report Server, and how often it refreshes. No per-seat lock-in and no fixed package, because no two businesses report the same way.

We built a 75-table, 200-plus-endpoint hospitality platform from zero. Order orchestration, kitchen display system, menu builder, receipt management, table operations, analytics, multi-location architecture. It ships to production, not to a demo. That is the case study. The product line behind it is what we deploy for restaurants that have outgrown shelfware POS.

Both. A single-outlet cafe runs the same engine as a 12-outlet chain. The multi-location architecture is there from day one but stays invisible until you open the second location. No painful migration when you grow.

Full KDS with station-level routing (grill, fryer, cold, drinks), modifier support, item-level timing, and bump screens. Real-time sync between front-of-house and kitchen so the cook never sees a stale ticket and the server never asks where the order is.

Yes. Foodpanda, Careem, Talabat, and direct online ordering flow into the same KDS as dine-in. One queue, one inventory, one set of analytics. No more switching screens during a rush.

Pakistan first, with strong presence in Lahore, Faisalabad, Karachi, Islamabad, and Multan. UAE office covers Dubai, Abu Dhabi, and Sharjah. Saudi Arabia and the wider GCC by project. On-ground discovery in the cities listed, remote-first for everywhere else.

Single-outlet pilot in 3 to 5 weeks: menu build, KDS routing, table layout, staff training, and a soft launch on a quiet day. Multi-outlet rollouts follow once the first outlet has run a clean month. We do not propagate until the first store is boring.

For businesses with complex, specific workflows, yes — almost always. The TCO of a custom CRM is often lower than Salesforce over 3-5 years once you factor in per-seat licensing, admin costs, third-party integrations, and the ongoing cost of working around the tool's limitations.

A focused MVP (core CRM, pipeline, contacts) can be live in 8-12 weeks. A full enterprise platform with multiple integrated modules — like Orbit CRM — takes 6-9 months from discovery to full deployment, built in phases so you see value from day one.

Salesforce is a configurable product built for a wide market. A custom CRM is software built specifically for your business. Custom means your terminology, your workflows, your data model — no workarounds, no per-seat pricing, no dependency on Salesforce's roadmap.

You do. Entirely. At Sitara Infotech, the IP, codebase, and all data belong to you from day one. There are no hosting lock-ins, no vendor dependencies, and no hostage clauses.

Yes — and integration is typically cleaner with a custom system because the architecture is designed around your actual stack, not a generic API layer. We regularly integrate with accounting software, marketing tools, payment gateways, WhatsApp, and ERP systems.